Audience Extension

Audience Extension

Fill the inventory gap with the Audience Extension. Audience Extension gives publishers the possibility of buying additional ad inventory based on their own first-party audience segments via Display & Video 360.

There are several benefits to using Audience Extension:

  • Extended Inventory: When publisher is struggling with the inventory, using Audience extension can significantly increase available inventory for the campaign delivery, giving more room for additional layers of targeting and optimization.
  • Advanced Targeting: Compared to owned and operated inventory, DV 360 delivery offers numerous targeting capabilities such as:
    • user behavior
    • demographics
    • household income
    • proximity targeting (app only)
    • Interest
  • Variety of formats: With Audience Extension publisher can offer their advertisers various additional ad formats that may not be available on their own and operated content, such as: video ads, various rich media formats, native ads etc.
  • Delivery Controls: Prioritize quality over quantity of impressions.
  • Performance: Gain higher CTR and conversion rate
  • ROI: Spend advertisers’ budget more efficiently
  • Insights: Get insights on which websites your audiences also visit and optimize your sites content to gain more similar visitors, like your audience.

Contact us to find out more

Some of Partners

Testimonials

Corey

Marketing and Business Development Manager

I was pleased with YourBow expertise in ad serving, competitive rates and lightning fast turnaround time. However, what really blew me away was their exceptional customer service. The Yourbow team handled every one of our last-minute or out-of-scope requests, reviews and questions with grace and professionalism. Hire YourBow and be impressed with every request and communication.

Jeff

Director, Ad Operations

YourBow has been our valued partner for years. They always had a solid track record or performance and went the extra mile. I recommend them for any outsources ad operation work you might need.

Adam and Joanne Gallagher

Food blogers

We've had the pleasure of working with YourBow for five years. Thanks to a personalized, hands-on approach, the team at YourBow listens to our goals and goes above and beyond to help us achieve them. We could not be happier to work with them

Duncan Mitchell

CEO, Online E-cards Service

Yourbow has been a trusted resource for (can you put how many years we've worked together?) and has helped us maximize our ad revenue through all the changes in the ad industry over that time. They're really responsive and also always a pleasure to work with